Introducing Appeal / Value Testing

Do you know how your employees or teams perceive the values they work with every day: your brand, products, campaigns, or customers? Without asking a single question?

Appeal/Value Testing (or just A/V Testing), a brand-new module in the AgentBalance analytical suite, opens the door to a new level of understanding employees and customers in the customer services industry.

It is all up to you.

Are you planning a new campaign and want to measure its impact? Do you want to know how happy your sales teams feel about the new remuneration package? Would you like to know how your support agents feel about your customers‘ reaction to your newly promoted service? AgentBalance can measure it for you.

How does it work?

Based on the specifics of any given topic, we help you choose the most suitable phrases, pictures, logos, or slogans that best represent this topic. These parameters are then included into the standard AgentBalance weekly tests. The analytical suite then measures your teams’ subconscious correlations of:

APPEAL: How much do your teams LIKE certain topics and its attributes

VALUE: What is the VALUE your teams see in these topics and its attributes

In the demo data below, seven teams were tested on phrases connected to the topic “AgentBalance”. The green dot represents the result of the currently selected team, while the gray dots represent the results of other teams in the testing project. This way, anyone can clearly see the difference in perception of various topics across the company and quickly optimize the operations and settings accordingly. The larger gray circle is simply the average of all teams.

What is the optimal team result for your new product campaign? AgentBalance will tell you and help you steer your teams in the right direction to achieve your goals.

As mentioned above, the results of the A/V Testing surveys provide your employees’ unbiased and realistic feedback on various inputs. Textual or graphic, you can make the most of your marketing campaigns, product launches, internal policies updates and any other company processes and changes. See the example of a textual and graphic representation of the topic “AgentBalance.”

     

Schedule a demo and let us blow your mind by showing you how to easily obtain a never before achievable feedback on anything happening within your company from the point of view of your customer services organization or department.