What is the CWAT method.
Color-Word Association Test. A method built into the AgentBalance.com software solution as an exciting innovation into the world of contact centers providing a never before achieved insight into the agents’ psychology to optimize their performance in a whole new way. But how does it really work? Let’s have a peek into the scientific explanation. This article provides an excerpt of the whole CWAT method specifications in order to provide basic understanding of its application within AgentBalance.com.
The basic fact to realize is that through submitting any type of impulse (picture, video, sound, writing, etc.) an association in a person is provoked and cannot be consciously influenced, ignored or interrupted.
A person produces such association within a nanosecond. From the neuroanatomic point of view, it is nothing but an activation of particular neuronal junctions and synapses. This process cannot be rationally interrupted. Association occurs in any case immediately after the impulse is submitted.
This association can then be rationally corrected for example using one’s previous experience or expecting outcomes. The person asks questions such as: What is the proper reaction to this? How do I answer this correctly? If I say this, what will the consequences be?
If, however, we deal with “uncensored” authentic associations, we acquire a very different, deeper and more wholesome view.
Impulses can be submitted in varied forms (words, pictures, films, sounds, and eventually smells). These provoke associations to which the person is later instructed to react via colors. After evaluating their answers and comparing them with the norm, we can describe the psychological characteristics of their associations quite precisely.
How do we achieve this with eight colors, or more precisely eight colored spheres? Colors are not used in this diagnostic method to work with the symbolic of colors, as people often think. Colors are not employed to represent blue, red, yellow etc. as such. The reason for using colors in detecting associations and their psychological dynamics in a complexly structured psychological field is that each color represents a part of physically and exactly measurable frequency field of color radiation. As a result, people are able to distinguish with the help of matching colors.
Naming of the colors by the person is not important. It is not essential that the person names a certain color in the color sphere such as red, orange, fiery-red or blood-red. It is essential that the color frequency waves pass through the human eye to the brain. Via colors and words, or more precisely the analysis of their associative links, the person is capable of providing experts with a basic material enabling them to describe the dynamics of the person’s inner way of experiencing and processing reality.
The on-line sensor of color word associations is simply an instrument used to capture original associations with the help of colors, evaluate them and transform them into results, parameters and conclusions. Even though it may look like “playing with colors”, the psycho diagnostic method of color word associations functions on a neurobiological basis.
A team of Czech psychologists and IT specialists spent decades working on an on-line sensor which would connect both colors and words in a way satisfactory to the high demands placed by the speed of development in the area of IT and the internet.
The result is the current form of the on-line sensor, which is unique worldwide. The on-line sensor contains the basic grid of eight colors and was innovated by adding a new dimension – inhomogeneous spatial area. The spheres are arranged in a circle introducing red, yellow, green, blue, violet, grey, brown and black colors.
Using the whole spectrum of wave lengths is emphasized. In addition, this version of the sensor is innovative in the way that the sensor mask eliminates perception defense mechanisms as much as possible and therefore it does not encourage perception stereotypes.
New brain-related research has proven that there is a special web of neurons, which decodes and monitors evaluation processes in the brain. Based on this knowledge, we understand various mental phenomena such as seeing colors in our imagination without viewing them with our eyes. Generally speaking, the character of stimulation elements is COLOR – WORD.
WORDS are placed in the middle of the circle created by color spheres. This makes it possible to focus on various areas of human behavior, considering the particular panel of words. The diagnosed person chooses three colors for each word, starting with the color, which he finds most appealing, e.g. the color with the strongest association.
Results are evaluated using the CA method (original Czech OKAV – Object Communication Analysis). It allows cross-sectional measuring which deals with condition and evaluates developmental trends.
The results are charts or pictures, which indicate associational correlations. An experienced specialist then uses these results to compile a profile of an individual or a group and provide expert counseling. Based on such understanding, various applications of the method can be achieved and pursued in order to apply the results into real life situations.